Internet of Things (IoT)
The Internet of Things (IoT) is a giant network of inter-connected objects, from smartphones and corridor signs to room thermostats. This connectivity enables the exchange and analysis of data. Hotels can then collect this data to uncover new business insights and actionable opportunities.
Fictional scenarios in futuristic sci-fi shows are slowly becoming a reality. Being an interdisciplinary of engineering and computer science, robots today are capable of autonomous movement, completing menial and repetitive tasks as replication of human actions, and providing data-driven insights acquired from these tasks.
Real-time Marketing, Distribution and Review Tracking Technologies
Data Management Platforms (DMP), Customer Relationship Management (CRM) systems, and social listening tools are some examples of solutions that help extract and/or collate real-time information across various channels. They then present the data in a systematic manner for easy viewing, management, decision making and follow up actions. This allows organisations to learn about their customers, competition and relevant growth opportunities in various spaces.
Artificial Intelligence (AI), Machine Learning and Predictive Analysis
AI is an area of computer science that allows machines to sense, comprehend and learn; to work and react like humans do. It can be applied with machine learning to recognise patterns and relationships in data sets. When deployed with Predictive Analysis programmes, it is capable of real-time recommendations and suggestions.
Virtual Reality (VR)
Imagine being ‘in’ a hotel room miles away even before you decide whether or not to book it. VR is able to help you do that. By simulating images, sounds and sensations, VR immerses users in an imaginary 3D environment via the use of a VR headset. Users can “experience” the artificial world, move around in it and even interact with virtual features and items.
Optical Character Recognition (OCR) and Robotic Process Automation (RPA)
OCR is software technology that transforms characters like numbers and letters into electronic form that is more easily recognised and read by computers and software programs. It is complementary to Robotic Process Automation (RPA) which replaces human processes and inputs with artificially intelligent “robot” employees.
Self-service software delivers electronic support without need for interaction with a service representative. Such software is designed with intuitive capabilities to put users in control of their own service experience. It offers endless possibilities from its uses to the format it is presented in, e.g. via kiosks or mobile phones.